LaidOffCamp / NY Outreach Meeting 03-17-09
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NY Outreach Meeting 03-17-09

Call-in: +1 218 844 3377, code: 3366 9988#

Participants: Peter, Sharon, Dwight, Chris, Matt

(Matt's notes)

 

Next Steps

  • Post notes here on your next steps, to keep the group in the loop
  • Folks who couldn't make it (Jesse, Nali, Chris B, others) -- please add your name to any of the outreach items of interest to you
  • Outreach team next call: NY Outreach Meeting 03-20-09, 3p EST
  • Marketing team meeting at Sharon's Mon., Mar. 23rd @6:30p

Agenda

  • Mktg vs Outreach: let's clarify
  • Review Outreach goals/channels/initiatives
  • What do people want to work on?
  • Open questions/bin
  • Next steps

 

Who do we want to help?

  • stage: entry- to mid-level
  • sector: financial services, digital media, advertising, publishing and technology professionals

 

Clarifying Outreach vs Marketing teams

  • Outreach
    • conduits/channels to communities
    • develop relationships
    • finding people who are hiring, and recruiters
  • Marketing
    • top-down approach
    • outbound materials: press release
    • website content

 

Outreach team: what do people want to work on?

Note

  • Names next to channels are an initial expression of interest
  • Others can/should join in!

 

Outreach Channels

  • Media/pr (Sharon, Chris B?)
  • Online
    • Blogs: laidoff, recruiting, jobs; finance, tech, adv/publishing (Matt, Dwight)
    • Blogs: top bloggers (Sharon, Chris B?, Matt)
    • Our fb group + FB communities (Peter)
    • Our co-tweet acct + twitterers (Peter)
    • Related groups & meetups: runway project, slipsquad, etc (Peter, Matt)
    • Other laidoffcamps: friends of friends (TBD)
  • Sponsors: media, online, local (TBD)
  • Participants - companies, recruiting firms (Dwight, Chris, Matt)
  • Participants - individuals (TBD)
  • Regional companies, individuals, media (Dwight)
  • On-site community (e.g. pathable) -- tbd

 

How do we want to work?

  • Let's work openly
    • post notes & updates to wiki pages
    • use google groups to signal that somethings new to review (send the link)
  • Let's minimize time on phone
    • Use phone time to discuss, brainstorm and make decision (vs reporting out)
    • (use the wiki agenda pages to report out)
  • Let's work around call agendas owned by the group
    • Post (comment) your own next steps to the call notes after the call
    • Post (comment) your updates to the agenda prior to the call
  • Aim: 2 calls/wk, 30 min if possible

 

Open questions

  • Do we have enough people on the Outreach team to execute?
    • Are there any friends who may want to get involved with LaidOffCampNY, specifically helping out with Outreach?

 

Discussion

Sharon: James Baring likely to have press release draft ready by Mon

Dwight: let's add companies that are growing - cleantech, healthcare, education

Dwight: do we have a list of any inbound contacts   

Peter: no inbound yet

Chris: hiring managers, recruiters

Matt: niche bloggers, related online projects 

Dwight: communications bloggers,    financial services, green company 

Peter: fb group, fb outreach to other groups, co-tweet account @laidoffcampny

Peter: if you want to co-tweet, ping me, will prep you

Peter: let's make sure to get people who don't live in the online bubble (e.g. finance) and at different stages of life

Peter: recently reached out to meetups: contact organizer, then post note

 

Next Steps

  • Post notes here on your next steps, to keep the group in the loop
  • Folks who couldn't make it (Jesse, Nali, Chris B, others) -- please add your name to any of the outreach items of interest to you
  • Outreach team next call: NY Outreach Meeting 03-20-09, 3p EST
  • Marketing team meeting at Sharon's Mon., Mar. 23rd @6:30p

Comments (2)

Dwight said

at 11:57 am on Mar 18, 2009

Dwight next steps:
* Contact NJEDA and Einstein's Alley for corporate contact development
* Identify relevant contacts at Raritan Valley Communicty College & Centenary College
* Create list of other educational institutions for contact once the approach is worked out
* Create list of my LinkedIn groups to post a message to [need marketing message to post]
* Follow-up with financial contact and see how to advance toward wider contact group in that sector
* Contact recruiters who have recently contacted me [need marketing message]
* List of 3 bloggers in comms with regional readership has been created [need marketing message]
* Contact comms industry magazine (existing personal contacts) for article placement [need press release]

Has anyone targeted "TheCanned.com" yet?

Matthew Mahoney said

at 2:24 pm on Mar 17, 2009

Matt next steps
* build a list of niche bloggers for outreach
* build a list of related projects
* connect with Sharon and mktg team on message

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